Do we need a Second Screen?
Reports show that traditional viewing is experiencing a rapid decline. According to “Digital Video and the Connected Consumer,” viewership of long-form TV and movie content on an actual TV screen has declined by 13% globally over the past year (2015) and by 11% in the United States. Even sports viewing – usually unassailable when discussing TV numbers – have experienced a 10% decline globally and 9% in the United States. Quite clearly the UK is following these treand. “We are seeing a definitive pendulum shift away from traditional TV viewing,” said Gavin Mann, Accenture’s global broadcast industry lead.
“TV shows and movies are now a viewing staple on mobile devices of all shapes and sizes, thanks to improved streaming and longer battery life. The second screen viewing experience is where the content creators, broadcasters and programmers will succeed or fail.”
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